Challenge: To create some "buzz" with producers and agents about the new Genworth eSuite business tools.
Solution: I generated a sense of interest in the email by using graphics that we normally don't place in front of our producer and agents. This helped drive higher than average call volume. I used the eSuite maroon color on the button to give a subtle reference to the product.
Challenge: Help educate producers and agents about a new, more affordable long term care product from Genworth.
Solution: I used the "not too big not too small" approach with my story, this product is "just right". I also added a case study download to drive home the affordability aspect.
